Body Wisdom Massage School’s Blog

Introduction: The Marketing Conundrum
Ah, marketing! That pesky task that makes wellness practitioners roll their eyes is more complicated than a yoga ball. Why? Because when you signed up to be a healer, ‘the marketer’ wasn’t in the job description. But here’s a nugget of truth: if your schedule is a bit empty, it’s time to embrace marketing.

The Marketing Allergy: Why Us Wellness Folks Dread It
There’s a common allergy among wellness practitioners, and it’s not pollen – it’s marketing. The mere mention of it conjures images of sleazy sales tactics and inauthentic spiels. But what if I told you marketing could be as soothing as a lavender-scented massage room?  Read on to find out.

Allow a Mindset Shift To: “Marketing as an Extension of Healing”
Imagine this: Marketing as a form of healing. Crazy, right? But it’s true. It’s about sharing your story, connecting with those in need, and offering a helping hand (or healing.)  What we call marketing is really about sharing your passion for your work so that folks can get happily involved with what you’re doing.  

Social Media: It’s Not Just Cat Videos and Food Pics
Social media isn’t just for scrolling through cat videos or envying someone’s brunch. It’s a goldmine for connecting with your tribe. Instagram, Facebook, LinkedIn – they’re like a 24/7 networking event, minus the awkward handshakes, AND other than your time, they’re FREE.  Try Canva Pro for creating social media posts.  It’s awesome! After a short learning curve, you’re good to go!

Content is King, Queen, AND the Royal Court
In the realm of marketing, content wears the crown. It’s not about selling but sharing knowledge, insights, and a piece of your heart. Mix your favorite wellness ingredients with blogs, videos, and podcasts like a smoothie. Make it fun and create fun posts for ‘you too’, not just your audience.

Email Marketing: Your Digital Love Letter
Think of email marketing as sending a love letter, not a bill. It’s about building a relationship, not just pushing for a sale. Personalize, empathize, and watch your community grow.  Every wellness practitioner should have an email newsletter to stay in touch with their tribe.  You should find a way to collect email addresses for every event you do.  The sooner you start, the better. 

SEO: Your Online Wellness Map
SEO is like a treasure map guiding clients to your digital doorstep. It’s about speaking your client’s language, using keywords that resonate with their needs and healing journey.  SEO is a very deep and important topic that I will happily cover in future newsletters. 

Overcoming Resistance: Tips to Embrace Marketing
Feeling resistance to marketing? Take small steps. Celebrate the little wins. Remember, even a tiny step forward is progress in the right direction.  Like many of us, you may have picked up negative impressions of sales and marketing along the way, but remember, “you are NOT that type of marketer. You’re a new breed “that places people over profit.”

Conclusion: Embracing the Marketing Journey
Marketing, like wellness, is a journey, not a destination. Embrace it, and watch your practice flourish like a well-nurtured garden. And remember, a full schedule and a thriving practice are just around the marketing corner.

Much more on this topic in the future. If, in the meantime, you have any marketing-related questions, feel free to contact me directly at rhetthatfield@earthlink.net

Wishing you every success in your business …
Rhett